In almost 30 years of business, I have seen some exceptional product launches. I have also seen my share of those that were underwhelming, where critical missteps turned what could have been a successful product launch into something less. Here is a simple guide to recognize, and hopefully not succumb to the temptation of product development’s biggest sins.

Interested in raising money, partnering or selling? If this is you and you find yourself sitting across the table from an established player, here are some perspectives on how they may approach the conversation.

Is the U.S. healthcare system so irreparable that we really need to resort to importing another country's health system?

Our healthcare system is outdated and broken. With a common-sense approach and a real commitment to reward value vs. activity, we have an opportunity to create a cost-effective framework that prioritizes what matters most – health.

Why doesn't Life Insurance pay for Healthcare? It may be crazy, but there may be a role for life insurance to help to better manage health, outcomes and costs, while making more money for themselves.

In many areas of the global health system today, demand for care far exceeds the system’s ability to supply the care. This dynamic is particularly true for the most prevalent chronic diseases. Through a more aggressive push for the use of Intellimedicine, the healthcare system gives itself a chance to better manage this dynamic.

Gamification could please a useful role in healthcare, particularly in the management of chronic disease.

With the explosion of data, we need to move more aggressively from reactive medicine to predictive, proactive medicine.

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